How to use Media to Widen your Audience?

Workshop Content
Aim of this practical workshop is to share insights about the way the media works, and to practice in developing a media strategy and pitching a story.

The workshop starts with a presentation from a professional journalist who explains how scientific research and scientists are being seen by the media, and how and when their stories are relevant for a non-scientific audience.

Then, the participants, will work in small groups on the various ‘building blocks’ required for a successful media strategy:

1. Identify the target media most relevant to their research.
2. Develop a plan to reach out to them.
3. Practice with a story pitch that is appealing to journalists.

At the end of the workshop, each participant has developed a concrete, well-thought-out media strategy for his current (or future) research project.

For whom?
PhD-students, junior- and senior researchers, in an academic and company setting.

Learning objectives
At the end of the workshop, participants: 

• Understand the importance of a media strategy.
• Have identified what media and/or journalists would be most interesting for them to target.
• Understand how to implement such media strategy.
• Have practiced pitching a story in a way that is appealing to the target groups (or journalists).
• Possess the tools to write a media strategy for their research proposal.

The next workshop 'How to Use Media to Widen your Audience?' is not yet planned. Keep an eye on this website for new dates. Are you interested in this workshop? 

Let us know!